Sherman Oaks, CA – January 16, 2008 – EDebitPay , LLC, a top online marketer of prepaid debit cards, announced today that it will be the Platinum Sponsor for the Glam Interactive Group networking event “Glam in Vegas” during Affiliate Summit West 2008 in Las Vegas.



Glam Interactive Group was established as a networking site for women in the interactive marketing industry. With over 450 members to date, its roster includes women from dozens of major companies and at all levels of management within the interactive marketing industry.



“It’s about time that a group like Glam Interactive was established to promote the success and impact these women have had in this industry…we are excited to be a sponsor of this event,” says Bill Wilson, President of EDebitPay .



“ EDebitPay has been an avid supporter of our organization since the beginning, and we couldn’t be more thrilled to partner with them for this event”, says Danielle Reed, Co-Founder of Glam Interactive Group.



The event will take place on Sunday, February 24th, 2008, at the Palms Hotel in downtown Las Vegas.



About EDebit Pay:

Established in 2002, EDebitPay (www.EDebitPay.com) is one of the largest performance-based marketing companies in the online interactive marketing industry. EDP attained its status by leading the way with prepaid debit card products, capturing a portion of the multi-billion dollar industry. EDP places value on its relationships with trusted trademarks and national networks, which are carried on their prepaid debit card products. EDP also holds the licensing rights for celebrity branded prepaid debit cards (www.AmericasCardChoice.com).



According to Forbes.com, approximately 80 million people in the U.S. lack bank accounts, making prepaid debit cards a financial essential for today’s consumer. Additionally, Social Security benefits are expected to transition from paper checks to prepaid debit cards later this year. An estimated $117 billion in purchases were anticipated in 2007 using prepaid plastic and expectations are that stored value transactions could soar to $257 billion by the end of 2009. For more information, please contact EDebitPay at contact@edptechnologies.com.



About Glam Interactive Group:

Glam Interactive Group (www.GlamInteractiveGroup.com) was formed by a trio of women from the interactive marketing industry: Divya Patel, of Swish Marketing; Jenny Stark, of AccountNow; and Danielle Reed, of Rextopia. They aim to foster a close-knit community of industry women, and encourage their professional success while providing industry contacts and sharing information with each other. For more information, please contact Jenny Stark at jenny@glaminteractivegroup.com.



Related Links:



Yahoo Finance: EDebitPay, LLC Contracts with MediaNet Group Technologies OTCBB: MEDG

http://finance.yahoo.com/q/h?s=medg.ob



Reuters: EDebitPay Rewards Prepaid Debit Card

http://www.reuters.com/article/pressRelease/idUS119981+07-Jan-2008+BW20080107



StockHouse: Details the value of EDebitPay, LLC - post by CKX INC
http://www.stockhouse.com/news/news.asp?tick=CKXE&newsid=6283237



MoneyCentral: EDebitPay Debit Card News
http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=MW&date=20071220&id=7966634



NetSpend honors EDebitPay by purchasing TOP keyword for traffic - "EDebitPay"
http://www.google.com/search?hl=en&q=edebitpay&btnG=Google+Search



CNN Money: News on EDebitPay about their Prepaid Debit Cards
http://money.cnn.com/news/newsfeeds/articles/marketwire/0342414.htm



SmartMoney: Details on EDebitPay and MediaNet Contract
http://www.smartmoney.com/news/pr/index.cfm?story=PR-20071220-000978-0845



DM Confidential: Glam Interactive Group Launches Networking Site for Industry Women

http://www.dmconfidential.com/blogs/column/Press_Releases/1414/

Sherman Oaks, CA – January 16, 2008 – EDebitPay , LLC, a top online marketer of prepaid debit cards, announced today that it will be the Platinum Sponsor for the Glam Interactive Group networking event “Glam in Vegas” during Affiliate Summit West 2008 in Las Vegas.

Glam Interactive Group was established as a networking site for women in the interactive marketing industry. With over 450 members to date, its roster includes women from dozens of major companies and at all levels of management within the interactive marketing industry.

“It’s about time that a group like Glam Interactive was established to promote the success and impact these women have had in this industry…we are excited to be a sponsor of this event,” says Bill Wilson, President of EDebitPay .

“ EDebitPay has been an avid supporter of our organization since the beginning, and we couldn’t be more thrilled to partner with them for this event”, says Danielle Reed, Co-Founder of Glam Interactive Group.

The event will take place on Sunday, February 24th, 2008, at the Palms Hotel in downtown Las Vegas.

About EDebit Pay:
Established in 2002, EDebitPay (www.EDebitPay.com) is one of the largest performance-based marketing companies in the online interactive marketing industry. EDP attained its status by leading the way with prepaid debit card products, capturing a portion of the multi-billion dollar industry. EDP places value on its relationships with trusted trademarks and national networks, which are carried on their prepaid debit card products. EDP also holds the licensing rights for celebrity branded prepaid debit cards (www.AmericasCardChoice.com).

According to Forbes.com, approximately 80 million people in the U.S. lack bank accounts, making prepaid debit cards a financial essential for today’s consumer. Additionally, Social Security benefits are expected to transition from paper checks to prepaid debit cards later this year. An estimated $117 billion in purchases were anticipated in 2007 using prepaid plastic and expectations are that stored value transactions could soar to $257 billion by the end of 2009. For more information, please contact EDebitPay at contact@edptechnologies.com.

About Glam Interactive Group:
Glam Interactive Group (www.GlamInteractiveGroup.com) was formed by a trio of women from the interactive marketing industry: Divya Patel, of Swish Marketing; Jenny Stark, of AccountNow; and Danielle Reed, of Rextopia. They aim to foster a close-knit community of industry women, and encourage their professional success while providing industry contacts and sharing information with each other. For more information, please contact Jenny Stark at jenny@glaminteractivegroup.com.

Related Links:

Yahoo Finance: EDebitPay, LLC Contracts with MediaNet Group Technologies OTCBB: MEDG
http://finance.yahoo.com/q/h?s=medg.ob

Reuters: EDebitPay Rewards Prepaid Debit Card
http://www.reuters.com/article/pressRelease/idUS119981+07-Jan-2008+BW20080107

StockHouse: Details the value of EDebitPay, LLC - post by CKX INC
http://www.stockhouse.com/news/news.asp?tick=CKXE&newsid=6283237

MoneyCentral: EDebitPay Debit Card News
http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=MW&date=20071220&id=7966634

NetSpend honors EDebitPay by purchasing TOP keyword for traffic - "EDebitPay"
http://www.google.com/search?hl=en&q=edebitpay&btnG=Google+Search

CNN Money: News on EDebitPay about their Prepaid Debit Cards
http://money.cnn.com/news/newsfeeds/articles/marketwire/0342414.htm

SmartMoney: Details on EDebitPay and MediaNet Contract
http://www.smartmoney.com/news/pr/index.cfm?story=PR-20071220-000978-0845

DM Confidential: Glam Interactive Group Launches Networking Site for Industry Women
http://www.dmconfidential.com/blogs/column/Press_Releases/1414/

EDebitPay Rewards: BSP to provide custom rewards-mall for EDP.LOS ANGELESCA-EDEBITPAY
EDP (EDebitPay, LLC) has partnered with MediaNet Group Technologies, Inc. (BSP Rewards) to build a custom branded rewards-mall for EDebitPay (www.edebitpay.com), one of the nation?s premier Prepaid Debit Card marketing companies.
EDP Rewards Program memberships will be automatically provided, at no expense, to cardholders.
Points awarded for card usage can be redeemed for discounts at hundreds of national merchants and thousands of national restaurants. This added value benefit is intended to attract new cardholders as well as providing for greater customer loyalty / longevity.
Martin Berns, Chief Executive Officer of MediaNet Group Technologies/BSP Rewards stated, ?We are excited to be working with EDebitPay as they are addressing a large and underserved segment of the under-banked consumer market. Offering BSP Rewards as a value added feature of their cards allows cardholders to earn cash value rewards each time they make a purchase. Rewards, provided through the custom branded online rewards-mall, can be viewed through the private branded mall when cardholders login to the debit card customer support site at www.debitcardsupport.com.
EDP will be offering their rewards-mall as a value added benefit and Bonus program to PrePaid Debit Card holders and their family members. EDebitPay is happy to provide cardholder members with easy access to discount shopping and a points reward program for additional purchasing power. The convenience of online shopping, value pricing for everyday products and services combined with the benefits of a loyalty program will serve to bring added value not normally provided to PrePaid Debit Cards.
EDP?s PrePaid Debit Cards and financial services provide customers with ?bank-like? functionality, including a convenient way to make purchases. Telephone and online account monitoring are provided for customer account management(www.edpreporting.com). By leveraging its long-standing relationship with the major card networks, adoption rates for EDP products and services are among the highest in industry. In addition to its debit cards, the Company markets a suite of financial services and products.
Paul Cleveland, CEO of EDebitPay, commented, ?I was looking for a multi-functional program that would promote customer loyalty. The platform had to be custom branded and provide REAL benefits that customers actually want. After much research, with our knowledge of the market, I believe that EDP is uniquely prepared to increase customer loyalty through its new partnership with its new EDP Rewards Program.?
For information about Affiliate programs, email sales@edebitpay.com.
Related Links:
EDebitPay and Elvis Presley ? Team Up
http://www.elvis.com/licensing/articles/full_story.asp?id=996
EDebitPay gets exposure on PaymentsNews
http://www.paymentsnews.com/2006/07/elvis_presley_p.html
EDebitPay Top 40 Charts
http://top40-charts.com/news.php?nid=22655
EDebitPay and PrepaidPress top debit card providers
http://www.prepaid-press.com/news_detail.php?t=paper&id=1421
Debit Card choices of Elvis Presley ? Cards with EDebitPay
https://esuperoffers.com/new/ELVIS/landing-page/index.htm
BizJournals tells the Big Story of EDebitPay and Elvis Presley Enterprises Inc. a subsidiary of CKX Inc. (Nasdaq: CKXE)
http://www.bizjournals.com/memphis/stories/2006/04/10/daily29.html
EDebitPay ? Forbes explains why Elvis Presley ? is Valuable to groups like EDebitPay
http://www.forbes.com/2007/08/15/elvis-earnings-income-biz-cx_tvr_ 0815elvis.html?partner=yahootix (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

EDP Distribution


EDebitPay (EDP) is one of the largest performance-based marketing companies in the online interactive marketing industry. EDP reached this status by leading the way with its own financial service products, one of the fastest growing and “in-demand” online sectors and can do the same in the health and fitness multi-billion dollar industry online.

EDP has become a leader in:

* affiliate marketing
* lead generation
* data list management
* order processing and fulfillment
* servicing the mass market of consumers online.

EDP has one of the largest and broadest distribution channels targeted to the financial service industry, both online and off, due to their generation of large volumes of targeted and qualified leads. These hard-to-establish channels, with high conversions and ROI, have attracted significant interest from companies seeking and demanding performance and results. EDP delivers by providing quality financial service products to the broad universe of under-banked and under-serviced consumers.

EDP's ability to track responses and reach mass volumes of individuals with targeted online marketing has generated volumes of “qualified customers” for their advertisers and partners. EDP places extreme value on its relationships with trusted trademarks like Visa® and MasterCard®, which are carried on their own prepaid debit card products. It is because of these logos that customers feel more secure in responding to surveys or qualifying questions, effectively building a personal profile for many financial products or services. (Prepaid Visa Card and Prepaid MasterCard Card )




Return-on-Investment for advertisers is the key in being a long term player in the online marketing industry and this begins with a wide customer base, trusted information and high conversion rates. EDP has already put itself in the forefront as a leader in this arena.

As we know, organization is the key in all high volume industries. EDP has conquered this obstacle by creating proprietary tools and systems to insure compliance every step of the way. From email marketing to card and financial service website approval processes, the systems are deep and scalable. EDP tracks product conversion results and consumer responses to offers with their own proprietary systems. These systems create predictable, real-time result tracking of all the products they market online.

The President of EDebitPay, Bill Wilson, tells us, “When it comes to companies looking for qualified and responsive consumers, EDP has the right products and the right tracking tools to build confidence in our partners. Other companies in the lead generation and performance-based industry fall short when it comes to generating qualified leads due to their lack of loyalty, brand trust, and product identification. Our focused approach of not just marketing a product, but also being the direct supplier of our brands and trademarks, which are known worldwide, is the crux of our uniqueness. This has allowed us to be considered one of the leading online performance marketing companies and is what sets us above the rest.”

It’s no doubt, EDP’s products allow for the cultivation of relationships with high-end clients and advertisers unlike any other online marketing company. Their product and service partners include banks, merchant networks and direct financial service groups that trust and allow EDP to market their brands. It is these existing, strong relationships that built EDP’s solid foundation and can reassure any potential strategic and marketing partner.

EDP’s strategy for growth has been very simple over the past few years. A strong focus on their main financial service niche, where they dominate by providing unique products, building a strong core product base, continues to bring extraordinary growth. Gradually, EDP plans to add new and demanded continuity and lead-generating components to expand its revenues. EDP’s performance based marketing solutions have already been expanding quickly into the direct offline marketing industry, taking advantage of its quality database and gaining market share in this new, but parallel, arena.

EDP’s direct business relationships and internal tools have allowed them to be a leader in providing qualified data, responsive emailing marketing efforts, and lead generation, bringing them to the forefront of this new and exciting business venture. Today’s environment offers EDP ever-widening opportunities to expand their internal affiliate marketing channels for all types of products, both online and off. Knowing that there numerous and obvious marketing channels not yet part of the EDP revenue stream, EDP continues to prepare, enthusiastically, for a very bright future.

Internet Advertising Market

Online advertising represents the fastest growing segment of the $290 billion U.S. advertising industry. While the overall advertising market grew just 6% from 2004 to 2005, with similar growth projected though the next several years, the Internet segment of the U.S. advertising market grew 38% from 2004 to 2005 and is expected to grow at a compound annual growth rate of 22% through 2010.

Direct Response Marketing


Historically, online advertisers have purchased web media from publishers based on a cost-per-impression (“CPM”) model. This method of media buying has been losing popularity due to the uncertainty in its ability to generate revenue and returns on advertising investment. However, purchases of web media on a pay-for-performance basis are increasing and becoming one of the most effective ways to acquire new customers. With this model, advertisers only pay web publishers for a specific action, such as generating a registered user or making a sale to a customer. Recently, the Interactive Advertising Bureau (“IAB”) and PricewaterhouseCoopers LLC reported that performance-based pricing accounted for 41% of online advertising dollars spent in 2005, increasing from $3.9 billion in 2004 to $5.1 billion in 2005.

With the growth in pay-for-performance advertising has emerged the dominance of direct response advertisers (“DRAs”) in the online marketing space. DRAs aim to elicit a direct action, typically bringing a consumer to a new website in order to complete a questionnaire, fulfill a promotional offering or conduct a transaction. They often have large budgets and very well defined ROI objectives as the DRA segment is extremely price sensitive and focused on measurement, performance and effective CPA. DRA advertisements are often placed in a paid search context within search results, strategically on the periphery of a web page, or directly delivered to consumers via email.

DRAs often enlist the services of an affiliate network in order to fulfill their promotional offerings. Affiliate networks have access to numerous other networks and an even greater number of publishers. The result is that affiliates have access to a much larger consumer base than they can reach independently, and advertisers have a wider publisher universe available for placement of their messages or offers. As offers are passed through the advertising network chain, the cost of the lead is spread among the various parties involved in the fulfillment of it.

DRAs typically structure their offers in the form of free quotes, product promotions, discounts or coupons, subscriptions, or membership/reward programs

AFFLIATE MARKETING


EDebitPay’s affiliate network, EDebitPay.Net, is a robust, highly diversified network consisting of other affiliate networks, affiliate marketers, independent and affiliated publishers as well as online and offline list managers. The Company has relationships with the top 500 affiliate networks and affiliate marketers, encompassing tens of thousands publishers. This network provides a powerful distribution channel for its own offerings and those of third parties. EDebitPay’s associated affiliate marketers and networks include Datran Media, Traffix, LeadClick Media and Monetizeit. The Company actively manages its affiliate relationships and works continuously to expand and increase the effectiveness of its network.


Generally, there are five scenarios in which EDebitPay delivers its proprietary and third party offerings through EDP Network:


a) EDP > EDP Network > Publisher. In this scenario, EDebitPay submits an offering through EDP Network directly to a publisher. Upon the fulfillment of the desired action (usually completion of an application by a targeted consumer), EDebitPay will pay the publisher a fee directly.

b) EDP > EDP Network > Affiliate Marketer. In this scenario, EDebitPay submits an offering through EDP Network that is later picked up by an affiliate marketer. If the affiliate marketer fulfills that offer on its own directly with a consumer, EDebitPay pays the affiliate for this desired action.

c) EDP > EDP Network > Affiliate Network > Publisher. In this scenario, EDebitPay submits an offering through EDP Network. The offer is then picked up by an affiliate network that in turn markets the offer to its network of publishers and affiliates. If the offer is then fulfilled by a consumer on a publisher’s site, the affiliate and publisher will split the fees paid by EDebitPay for this desired action.

d) EDP > EDP Network > Affiliate Network > Affiliate Marketer. As above, in this scenario, EDebitPay submits an offering through EDP Network that is then distributed through an affiliate network. If the offer is then fulfilled by a consumer through an affiliate marketer, the affiliate and its affiliate marketer will split the fees paid by EDebitPay for this desired action.

e) EDP Network > Online List Manager. In this scenario, EDebitPay submits an offering though EDP Network that is subsequently acquired and distributed through an online list manager. If the offer is fulfilled by that email list manager, the list manager is paid by EdebitPay for this desired action.

EDebitPay manages its affiliate marketing efforts through its proprietary software, EDP Network. EDP Network is able to track performance metrics such as user traffic, click-through rates, application conversion rates, opt-in rates and attachment rates. In addition, EDP Network is able to track these metrics by affiliate, enabling EDebitPay to actively pursue relationships with top performing affiliates, while providing the tools necessary to identify and discontinue relationships with poorly performing


Related Links and Articles:

EDebitPay and Elvis Presley ™ Team Up

http://www.elvis.com/licensing/articles/full_story.asp?id=996

EDebitPay gets exposure on PaymentsNews

http://www.paymentsnews.com/2006/07/elvis_presley_p.html

EDebitPay Top 40 Charts site

http://top40-charts.com/news.php?nid=22655

EDebitPay and PrepaidPress of top debit card providers

http://www.prepaid-press.com/news_detail.php?t=paper&id=1421

Debit Card choices of Elvis Presley ™ Cards with EDebitPay

https://esuperoffers.com/new/ELVIS/landing-page/index.htm

BizJournals tells the Big Story of EDebitPay and Elvis Presley Enterprises Inc. is based in Memphis and is a subsidiary of CKX Inc. (Nasdaq: CKXE)

http://www.bizjournals.com/memphis/stories/2006/04/10/daily29.html

EDebitPay – Forbes explains why Elvis Presley ™ is Valuable to Licensing groups like EDebitPay

http://www.forbes.com/2007/08/15/elvis-earnings-income-biz-cx_tvr_0815elvis.html?partner=yahootix

CONTACT US

HEADQUARTERS:

EDebitPay, LLC
15165 Ventura Blvd. Suite 200
Sherman Oaks, CA 91403

EMAIL:

contact@edptechnologies.com

PHONE:

818-487-0672