Sherman Oaks, CA – January 16, 2008 – EDebitPay , LLC, a top online marketer of prepaid debit cards, announced today that it will be the Platinum Sponsor for the Glam Interactive Group networking event “Glam in Vegas” during Affiliate Summit West 2008 in Las Vegas.



Glam Interactive Group was established as a networking site for women in the interactive marketing industry. With over 450 members to date, its roster includes women from dozens of major companies and at all levels of management within the interactive marketing industry.



“It’s about time that a group like Glam Interactive was established to promote the success and impact these women have had in this industry…we are excited to be a sponsor of this event,” says Bill Wilson, President of EDebitPay .



“ EDebitPay has been an avid supporter of our organization since the beginning, and we couldn’t be more thrilled to partner with them for this event”, says Danielle Reed, Co-Founder of Glam Interactive Group.



The event will take place on Sunday, February 24th, 2008, at the Palms Hotel in downtown Las Vegas.



About EDebit Pay:

Established in 2002, EDebitPay (www.EDebitPay.com) is one of the largest performance-based marketing companies in the online interactive marketing industry. EDP attained its status by leading the way with prepaid debit card products, capturing a portion of the multi-billion dollar industry. EDP places value on its relationships with trusted trademarks and national networks, which are carried on their prepaid debit card products. EDP also holds the licensing rights for celebrity branded prepaid debit cards (www.AmericasCardChoice.com).



According to Forbes.com, approximately 80 million people in the U.S. lack bank accounts, making prepaid debit cards a financial essential for today’s consumer. Additionally, Social Security benefits are expected to transition from paper checks to prepaid debit cards later this year. An estimated $117 billion in purchases were anticipated in 2007 using prepaid plastic and expectations are that stored value transactions could soar to $257 billion by the end of 2009. For more information, please contact EDebitPay at contact@edptechnologies.com.



About Glam Interactive Group:

Glam Interactive Group (www.GlamInteractiveGroup.com) was formed by a trio of women from the interactive marketing industry: Divya Patel, of Swish Marketing; Jenny Stark, of AccountNow; and Danielle Reed, of Rextopia. They aim to foster a close-knit community of industry women, and encourage their professional success while providing industry contacts and sharing information with each other. For more information, please contact Jenny Stark at jenny@glaminteractivegroup.com.



Related Links:



Yahoo Finance: EDebitPay, LLC Contracts with MediaNet Group Technologies OTCBB: MEDG

http://finance.yahoo.com/q/h?s=medg.ob



Reuters: EDebitPay Rewards Prepaid Debit Card

http://www.reuters.com/article/pressRelease/idUS119981+07-Jan-2008+BW20080107



StockHouse: Details the value of EDebitPay, LLC - post by CKX INC
http://www.stockhouse.com/news/news.asp?tick=CKXE&newsid=6283237



MoneyCentral: EDebitPay Debit Card News
http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=MW&date=20071220&id=7966634



NetSpend honors EDebitPay by purchasing TOP keyword for traffic - "EDebitPay"
http://www.google.com/search?hl=en&q=edebitpay&btnG=Google+Search



CNN Money: News on EDebitPay about their Prepaid Debit Cards
http://money.cnn.com/news/newsfeeds/articles/marketwire/0342414.htm



SmartMoney: Details on EDebitPay and MediaNet Contract
http://www.smartmoney.com/news/pr/index.cfm?story=PR-20071220-000978-0845



DM Confidential: Glam Interactive Group Launches Networking Site for Industry Women

http://www.dmconfidential.com/blogs/column/Press_Releases/1414/

Sherman Oaks, CA – January 16, 2008 – EDebitPay , LLC, a top online marketer of prepaid debit cards, announced today that it will be the Platinum Sponsor for the Glam Interactive Group networking event “Glam in Vegas” during Affiliate Summit West 2008 in Las Vegas.

Glam Interactive Group was established as a networking site for women in the interactive marketing industry. With over 450 members to date, its roster includes women from dozens of major companies and at all levels of management within the interactive marketing industry.

“It’s about time that a group like Glam Interactive was established to promote the success and impact these women have had in this industry…we are excited to be a sponsor of this event,” says Bill Wilson, President of EDebitPay .

“ EDebitPay has been an avid supporter of our organization since the beginning, and we couldn’t be more thrilled to partner with them for this event”, says Danielle Reed, Co-Founder of Glam Interactive Group.

The event will take place on Sunday, February 24th, 2008, at the Palms Hotel in downtown Las Vegas.

About EDebit Pay:
Established in 2002, EDebitPay (www.EDebitPay.com) is one of the largest performance-based marketing companies in the online interactive marketing industry. EDP attained its status by leading the way with prepaid debit card products, capturing a portion of the multi-billion dollar industry. EDP places value on its relationships with trusted trademarks and national networks, which are carried on their prepaid debit card products. EDP also holds the licensing rights for celebrity branded prepaid debit cards (www.AmericasCardChoice.com).

According to Forbes.com, approximately 80 million people in the U.S. lack bank accounts, making prepaid debit cards a financial essential for today’s consumer. Additionally, Social Security benefits are expected to transition from paper checks to prepaid debit cards later this year. An estimated $117 billion in purchases were anticipated in 2007 using prepaid plastic and expectations are that stored value transactions could soar to $257 billion by the end of 2009. For more information, please contact EDebitPay at contact@edptechnologies.com.

About Glam Interactive Group:
Glam Interactive Group (www.GlamInteractiveGroup.com) was formed by a trio of women from the interactive marketing industry: Divya Patel, of Swish Marketing; Jenny Stark, of AccountNow; and Danielle Reed, of Rextopia. They aim to foster a close-knit community of industry women, and encourage their professional success while providing industry contacts and sharing information with each other. For more information, please contact Jenny Stark at jenny@glaminteractivegroup.com.

Related Links:

Yahoo Finance: EDebitPay, LLC Contracts with MediaNet Group Technologies OTCBB: MEDG
http://finance.yahoo.com/q/h?s=medg.ob

Reuters: EDebitPay Rewards Prepaid Debit Card
http://www.reuters.com/article/pressRelease/idUS119981+07-Jan-2008+BW20080107

StockHouse: Details the value of EDebitPay, LLC - post by CKX INC
http://www.stockhouse.com/news/news.asp?tick=CKXE&newsid=6283237

MoneyCentral: EDebitPay Debit Card News
http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=MW&date=20071220&id=7966634

NetSpend honors EDebitPay by purchasing TOP keyword for traffic - "EDebitPay"
http://www.google.com/search?hl=en&q=edebitpay&btnG=Google+Search

CNN Money: News on EDebitPay about their Prepaid Debit Cards
http://money.cnn.com/news/newsfeeds/articles/marketwire/0342414.htm

SmartMoney: Details on EDebitPay and MediaNet Contract
http://www.smartmoney.com/news/pr/index.cfm?story=PR-20071220-000978-0845

DM Confidential: Glam Interactive Group Launches Networking Site for Industry Women
http://www.dmconfidential.com/blogs/column/Press_Releases/1414/

EDebitPay Rewards: BSP to provide custom rewards-mall for EDP.LOS ANGELESCA-EDEBITPAY
EDP (EDebitPay, LLC) has partnered with MediaNet Group Technologies, Inc. (BSP Rewards) to build a custom branded rewards-mall for EDebitPay (www.edebitpay.com), one of the nation?s premier Prepaid Debit Card marketing companies.
EDP Rewards Program memberships will be automatically provided, at no expense, to cardholders.
Points awarded for card usage can be redeemed for discounts at hundreds of national merchants and thousands of national restaurants. This added value benefit is intended to attract new cardholders as well as providing for greater customer loyalty / longevity.
Martin Berns, Chief Executive Officer of MediaNet Group Technologies/BSP Rewards stated, ?We are excited to be working with EDebitPay as they are addressing a large and underserved segment of the under-banked consumer market. Offering BSP Rewards as a value added feature of their cards allows cardholders to earn cash value rewards each time they make a purchase. Rewards, provided through the custom branded online rewards-mall, can be viewed through the private branded mall when cardholders login to the debit card customer support site at www.debitcardsupport.com.
EDP will be offering their rewards-mall as a value added benefit and Bonus program to PrePaid Debit Card holders and their family members. EDebitPay is happy to provide cardholder members with easy access to discount shopping and a points reward program for additional purchasing power. The convenience of online shopping, value pricing for everyday products and services combined with the benefits of a loyalty program will serve to bring added value not normally provided to PrePaid Debit Cards.
EDP?s PrePaid Debit Cards and financial services provide customers with ?bank-like? functionality, including a convenient way to make purchases. Telephone and online account monitoring are provided for customer account management(www.edpreporting.com). By leveraging its long-standing relationship with the major card networks, adoption rates for EDP products and services are among the highest in industry. In addition to its debit cards, the Company markets a suite of financial services and products.
Paul Cleveland, CEO of EDebitPay, commented, ?I was looking for a multi-functional program that would promote customer loyalty. The platform had to be custom branded and provide REAL benefits that customers actually want. After much research, with our knowledge of the market, I believe that EDP is uniquely prepared to increase customer loyalty through its new partnership with its new EDP Rewards Program.?
For information about Affiliate programs, email sales@edebitpay.com.
Related Links:
EDebitPay and Elvis Presley ? Team Up
http://www.elvis.com/licensing/articles/full_story.asp?id=996
EDebitPay gets exposure on PaymentsNews
http://www.paymentsnews.com/2006/07/elvis_presley_p.html
EDebitPay Top 40 Charts
http://top40-charts.com/news.php?nid=22655
EDebitPay and PrepaidPress top debit card providers
http://www.prepaid-press.com/news_detail.php?t=paper&id=1421
Debit Card choices of Elvis Presley ? Cards with EDebitPay
https://esuperoffers.com/new/ELVIS/landing-page/index.htm
BizJournals tells the Big Story of EDebitPay and Elvis Presley Enterprises Inc. a subsidiary of CKX Inc. (Nasdaq: CKXE)
http://www.bizjournals.com/memphis/stories/2006/04/10/daily29.html
EDebitPay ? Forbes explains why Elvis Presley ? is Valuable to groups like EDebitPay
http://www.forbes.com/2007/08/15/elvis-earnings-income-biz-cx_tvr_ 0815elvis.html?partner=yahootix (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

EDP Distribution


EDebitPay (EDP) is one of the largest performance-based marketing companies in the online interactive marketing industry. EDP reached this status by leading the way with its own financial service products, one of the fastest growing and “in-demand” online sectors and can do the same in the health and fitness multi-billion dollar industry online.

EDP has become a leader in:

* affiliate marketing
* lead generation
* data list management
* order processing and fulfillment
* servicing the mass market of consumers online.

EDP has one of the largest and broadest distribution channels targeted to the financial service industry, both online and off, due to their generation of large volumes of targeted and qualified leads. These hard-to-establish channels, with high conversions and ROI, have attracted significant interest from companies seeking and demanding performance and results. EDP delivers by providing quality financial service products to the broad universe of under-banked and under-serviced consumers.

EDP's ability to track responses and reach mass volumes of individuals with targeted online marketing has generated volumes of “qualified customers” for their advertisers and partners. EDP places extreme value on its relationships with trusted trademarks like Visa® and MasterCard®, which are carried on their own prepaid debit card products. It is because of these logos that customers feel more secure in responding to surveys or qualifying questions, effectively building a personal profile for many financial products or services. (Prepaid Visa Card and Prepaid MasterCard Card )




Return-on-Investment for advertisers is the key in being a long term player in the online marketing industry and this begins with a wide customer base, trusted information and high conversion rates. EDP has already put itself in the forefront as a leader in this arena.

As we know, organization is the key in all high volume industries. EDP has conquered this obstacle by creating proprietary tools and systems to insure compliance every step of the way. From email marketing to card and financial service website approval processes, the systems are deep and scalable. EDP tracks product conversion results and consumer responses to offers with their own proprietary systems. These systems create predictable, real-time result tracking of all the products they market online.

The President of EDebitPay, Bill Wilson, tells us, “When it comes to companies looking for qualified and responsive consumers, EDP has the right products and the right tracking tools to build confidence in our partners. Other companies in the lead generation and performance-based industry fall short when it comes to generating qualified leads due to their lack of loyalty, brand trust, and product identification. Our focused approach of not just marketing a product, but also being the direct supplier of our brands and trademarks, which are known worldwide, is the crux of our uniqueness. This has allowed us to be considered one of the leading online performance marketing companies and is what sets us above the rest.”

It’s no doubt, EDP’s products allow for the cultivation of relationships with high-end clients and advertisers unlike any other online marketing company. Their product and service partners include banks, merchant networks and direct financial service groups that trust and allow EDP to market their brands. It is these existing, strong relationships that built EDP’s solid foundation and can reassure any potential strategic and marketing partner.

EDP’s strategy for growth has been very simple over the past few years. A strong focus on their main financial service niche, where they dominate by providing unique products, building a strong core product base, continues to bring extraordinary growth. Gradually, EDP plans to add new and demanded continuity and lead-generating components to expand its revenues. EDP’s performance based marketing solutions have already been expanding quickly into the direct offline marketing industry, taking advantage of its quality database and gaining market share in this new, but parallel, arena.

EDP’s direct business relationships and internal tools have allowed them to be a leader in providing qualified data, responsive emailing marketing efforts, and lead generation, bringing them to the forefront of this new and exciting business venture. Today’s environment offers EDP ever-widening opportunities to expand their internal affiliate marketing channels for all types of products, both online and off. Knowing that there numerous and obvious marketing channels not yet part of the EDP revenue stream, EDP continues to prepare, enthusiastically, for a very bright future.

Internet Advertising Market

Online advertising represents the fastest growing segment of the $290 billion U.S. advertising industry. While the overall advertising market grew just 6% from 2004 to 2005, with similar growth projected though the next several years, the Internet segment of the U.S. advertising market grew 38% from 2004 to 2005 and is expected to grow at a compound annual growth rate of 22% through 2010.

Direct Response Marketing


Historically, online advertisers have purchased web media from publishers based on a cost-per-impression (“CPM”) model. This method of media buying has been losing popularity due to the uncertainty in its ability to generate revenue and returns on advertising investment. However, purchases of web media on a pay-for-performance basis are increasing and becoming one of the most effective ways to acquire new customers. With this model, advertisers only pay web publishers for a specific action, such as generating a registered user or making a sale to a customer. Recently, the Interactive Advertising Bureau (“IAB”) and PricewaterhouseCoopers LLC reported that performance-based pricing accounted for 41% of online advertising dollars spent in 2005, increasing from $3.9 billion in 2004 to $5.1 billion in 2005.

With the growth in pay-for-performance advertising has emerged the dominance of direct response advertisers (“DRAs”) in the online marketing space. DRAs aim to elicit a direct action, typically bringing a consumer to a new website in order to complete a questionnaire, fulfill a promotional offering or conduct a transaction. They often have large budgets and very well defined ROI objectives as the DRA segment is extremely price sensitive and focused on measurement, performance and effective CPA. DRA advertisements are often placed in a paid search context within search results, strategically on the periphery of a web page, or directly delivered to consumers via email.

DRAs often enlist the services of an affiliate network in order to fulfill their promotional offerings. Affiliate networks have access to numerous other networks and an even greater number of publishers. The result is that affiliates have access to a much larger consumer base than they can reach independently, and advertisers have a wider publisher universe available for placement of their messages or offers. As offers are passed through the advertising network chain, the cost of the lead is spread among the various parties involved in the fulfillment of it.

DRAs typically structure their offers in the form of free quotes, product promotions, discounts or coupons, subscriptions, or membership/reward programs

AFFLIATE MARKETING


EDebitPay’s affiliate network, EDebitPay.Net, is a robust, highly diversified network consisting of other affiliate networks, affiliate marketers, independent and affiliated publishers as well as online and offline list managers. The Company has relationships with the top 500 affiliate networks and affiliate marketers, encompassing tens of thousands publishers. This network provides a powerful distribution channel for its own offerings and those of third parties. EDebitPay’s associated affiliate marketers and networks include Datran Media, Traffix, LeadClick Media and Monetizeit. The Company actively manages its affiliate relationships and works continuously to expand and increase the effectiveness of its network.


Generally, there are five scenarios in which EDebitPay delivers its proprietary and third party offerings through EDP Network:


a) EDP > EDP Network > Publisher. In this scenario, EDebitPay submits an offering through EDP Network directly to a publisher. Upon the fulfillment of the desired action (usually completion of an application by a targeted consumer), EDebitPay will pay the publisher a fee directly.

b) EDP > EDP Network > Affiliate Marketer. In this scenario, EDebitPay submits an offering through EDP Network that is later picked up by an affiliate marketer. If the affiliate marketer fulfills that offer on its own directly with a consumer, EDebitPay pays the affiliate for this desired action.

c) EDP > EDP Network > Affiliate Network > Publisher. In this scenario, EDebitPay submits an offering through EDP Network. The offer is then picked up by an affiliate network that in turn markets the offer to its network of publishers and affiliates. If the offer is then fulfilled by a consumer on a publisher’s site, the affiliate and publisher will split the fees paid by EDebitPay for this desired action.

d) EDP > EDP Network > Affiliate Network > Affiliate Marketer. As above, in this scenario, EDebitPay submits an offering through EDP Network that is then distributed through an affiliate network. If the offer is then fulfilled by a consumer through an affiliate marketer, the affiliate and its affiliate marketer will split the fees paid by EDebitPay for this desired action.

e) EDP Network > Online List Manager. In this scenario, EDebitPay submits an offering though EDP Network that is subsequently acquired and distributed through an online list manager. If the offer is fulfilled by that email list manager, the list manager is paid by EdebitPay for this desired action.

EDebitPay manages its affiliate marketing efforts through its proprietary software, EDP Network. EDP Network is able to track performance metrics such as user traffic, click-through rates, application conversion rates, opt-in rates and attachment rates. In addition, EDP Network is able to track these metrics by affiliate, enabling EDebitPay to actively pursue relationships with top performing affiliates, while providing the tools necessary to identify and discontinue relationships with poorly performing


Related Links and Articles:

EDebitPay and Elvis Presley ™ Team Up

http://www.elvis.com/licensing/articles/full_story.asp?id=996

EDebitPay gets exposure on PaymentsNews

http://www.paymentsnews.com/2006/07/elvis_presley_p.html

EDebitPay Top 40 Charts site

http://top40-charts.com/news.php?nid=22655

EDebitPay and PrepaidPress of top debit card providers

http://www.prepaid-press.com/news_detail.php?t=paper&id=1421

Debit Card choices of Elvis Presley ™ Cards with EDebitPay

https://esuperoffers.com/new/ELVIS/landing-page/index.htm

BizJournals tells the Big Story of EDebitPay and Elvis Presley Enterprises Inc. is based in Memphis and is a subsidiary of CKX Inc. (Nasdaq: CKXE)

http://www.bizjournals.com/memphis/stories/2006/04/10/daily29.html

EDebitPay – Forbes explains why Elvis Presley ™ is Valuable to Licensing groups like EDebitPay

http://www.forbes.com/2007/08/15/elvis-earnings-income-biz-cx_tvr_0815elvis.html?partner=yahootix

CONTACT US

HEADQUARTERS:

EDebitPay, LLC
15165 Ventura Blvd. Suite 200
Sherman Oaks, CA 91403

EMAIL:

contact@edptechnologies.com

PHONE:

818-487-0672

EDebitPay - Affiliate Network - Lead Market Place
EDP Distribution
EDebitPay (EDP) is one of the largest performance-based marketing companies in the online interactive marketing industry. EDP reached this status by leading the way with its own financial service products, one of the fastest growing and “in-demand” online sectors and can do the same in the health and fitness multi-billion dollar industry online.

EDP has become a leader in:

affiliate marketing
lead generation
data list management
order processing and fulfillment
servicing the mass market of consumers online.
EDP has one of the largest and broadest distribution channels targeted to the financial service industry, both online and off, due to their generation of large volumes of targeted and qualified leads. These hard-to-establish channels, with high conversions and ROI, have attracted significant interest from companies seeking and demanding performance and results. EDP delivers by providing quality financial service products to the broad universe of under-banked and under-serviced consumers.

EDP's ability to track responses and reach mass volumes of individuals with targeted online marketing has generated volumes of “qualified customers” for their advertisers and partners. EDP places extreme value on its relationships with trusted trademarks like Visa® and MasterCard®, which are carried on their own prepaid debit card products. It is because of these logos that customers feel more secure in responding to surveys or qualifying questions, effectively building a personal profile for many financial products or services. (Prepaid Visa Card and Prepaid MasterCard Card )



Return-on-Investment for advertisers is the key in being a long term player in the online marketing industry and this begins with a wide customer base, trusted information and high conversion rates. EDP has already put itself in the forefront as a leader in this arena.

As we know, organization is the key in all high volume industries. EDP has conquered this obstacle by creating proprietary tools and systems to insure compliance every step of the way. From email marketing to card and financial service website approval processes, the systems are deep and scalable. EDP tracks product conversion results and consumer responses to offers with their own proprietary systems. These systems create predictable, real-time result tracking of all the products they market online.

The President of EDebitPay, Bill Wilson, tells us, “When it comes to companies looking for qualified and responsive consumers, EDP has the right products and the right tracking tools to build confidence in our partners. Other companies in the lead generation and performance-based industry fall short when it comes to generating qualified leads due to their lack of loyalty, brand trust, and product identification. Our focused approach of not just marketing a product, but also being the direct supplier of our brands and trademarks, which are known worldwide, is the crux of our uniqueness. This has allowed us to be considered one of the leading online performance marketing companies and is what sets us above the rest.”

It’s no doubt, EDP’s products allow for the cultivation of relationships with high-end clients and advertisers unlike any other online marketing company. Their product and service partners include banks, merchant networks and direct financial service groups that trust and allow EDP to market their brands. It is these existing, strong relationships that built EDP’s solid foundation and can reassure any potential strategic and marketing partner.

EDP’s strategy for growth has been very simple over the past few years. A strong focus on their main financial service niche, where they dominate by providing unique products, building a strong core product base, continues to bring extraordinary growth. Gradually, EDP plans to add new and demanded continuity and lead-generating components to expand its revenues. EDP’s performance based marketing solutions have already been expanding quickly into the direct offline marketing industry, taking advantage of its quality database and gaining market share in this new, but parallel, arena.

EDP’s direct business relationships and internal tools have allowed them to be a leader in providing qualified data, responsive emailing marketing efforts, and lead generation, bringing them to the forefront of this new and exciting business venture. Today’s environment offers EDP ever-widening opportunities to expand their internal affiliate marketing channels for all types of products, both online and off. Knowing that there numerous and obvious marketing channels not yet part of the EDP revenue stream, EDP continues to prepare, enthusiastically, for a very bright future.




Internet Advertising Market
Online advertising represents the fastest growing segment of the $290 billion U.S. advertising industry. While the overall advertising market grew just 6% from 2004 to 2005, with similar growth projected though the next several years, the Internet segment of the U.S. advertising market grew 38% from 2004 to 2005 and is expected to grow at a compound annual growth rate of 22% through 2010.




JMP Securities, 2005.

Direct Response Marketing

Historically, online advertisers have purchased web media from publishers based on a cost-per-impression (“CPM”) model. This method of media buying has been losing popularity due to the uncertainty in its ability to generate revenue and returns on advertising investment. However, purchases of web media on a pay-for-performance basis are increasing and becoming one of the most effective ways to acquire new customers. With this model, advertisers only pay web publishers for a specific action, such as generating a registered user or making a sale to a customer. Recently, the Interactive Advertising Bureau (“IAB”) and PricewaterhouseCoopers LLC reported that performance-based pricing accounted for 41% of online advertising dollars spent in 2005, increasing from $3.9 billion in 2004 to $5.1 billion in 2005.

With the growth in pay-for-performance advertising has emerged the dominance of direct response advertisers (“DRAs”) in the online marketing space. DRAs aim to elicit a direct action, typically bringing a consumer to a new website in order to complete a questionnaire, fulfill a promotional offering or conduct a transaction. They often have large budgets and very well defined ROI objectives as the DRA segment is extremely price sensitive and focused on measurement, performance and effective CPA. DRA advertisements are often placed in a paid search context within search results, strategically on the periphery of a web page, or directly delivered to consumers via email.

DRAs often enlist the services of an affiliate network in order to fulfill their promotional offerings. Affiliate networks have access to numerous other networks and an even greater number of publishers. The result is that affiliates have access to a much larger consumer base than they can reach independently, and advertisers have a wider publisher universe available for placement of their messages or offers. As offers are passed through the advertising network chain, the cost of the lead is spread among the various parties involved in the fulfillment of it.

DRAs typically structure their offers in the form of free quotes, product promotions, discounts or coupons, subscriptions, or membership/reward programs



Posted by Jeff Henniger at 10:58 AM

Welcome to EDP Technologies Corp
AFFLIATE MARKETING

EDebitPay’s affiliate network, EDebitPay.Net, is a robust, highly diversified network consisting of other affiliate networks, affiliate marketers, independent and affiliated publishers as well as online and offline list managers. The Company has relationships with the top 500 affiliate networks and affiliate marketers, encompassing tens of thousands publishers. This network provides a powerful distribution channel for its own offerings and those of third parties. EDebitPay’s associated affiliate marketers and networks include Datran Media, Traffix, LeadClick Media and Monetizeit. The Company actively manages its affiliate relationships and works continuously to expand and increase the effectiveness of its network.
SUPERDEBITSOFT

Generally, there are five scenarios in which EDebitPay delivers its proprietary and third party offerings through SuperDebitSoft:

a) EDP > SuperDebitSoft > Publisher. In this scenario, EDebitPay submits an offering through SuperDebitSoft directly to a publisher. Upon the fulfillment of the desired action (usually completion of an application by a targeted consumer), EDebitPay will pay the publisher a fee directly.

b) EDP > SuperDebitSoft > Affiliate Marketer. In this scenario, EDebitPay submits an offering through SuperDebitSoft that is later picked up by an affiliate marketer. If the affiliate marketer fulfills that offer on its own directly with a consumer, EDebitPay pays the affiliate for this desired action.

c) EDP > SuperDebitSoft > Affiliate Network > Publisher. In this scenario, EDebitPay submits an offering through SuperDebitSoft. The offer is then picked up by an affiliate network that in turn markets the offer to its network of publishers and affiliates. If the offer is then fulfilled by a consumer on a publisher’s site, the affiliate and publisher will split the fees paid by EDebitPay for this desired action.

d) EDP > SuperDebitSoft > Affiliate Network > Affiliate Marketer. As above, in this scenario, EDebitPay submits an offering through SuperDebitSoft that is then distributed through an affiliate network. If the offer is then fulfilled by a consumer through an affiliate marketer, the affiliate and its affiliate marketer will split the fees paid by EDebitPay for this desired action.

e) SuperDebitSoft > Online List Manager. In this scenario, EDebitPay submits an offering though SuperDebitSoft that is subsequently acquired and distributed through an online list manager. If the offer is fulfilled by that email list manager, the list manager is paid by EdebitPay for this desired action.
EDebitPay manages its affiliate marketing efforts through its proprietary software, Super Affiliate Soft. Super Affiliate Soft is able to track performance metrics such as user traffic, click-through rates, application conversion rates, opt-in rates and attachment rates. In addition, Super Affiliate Soft is able to track these metrics by affiliate, enabling EDebitPay to actively pursue relationships with top performing affiliates, while providing the tools necessary to identify and discontinue relationships with poorly performing

Posted by Jeff Henniger at 10:54 AM

EDP EDebitPay - Subprime Market - Prepaid Debit Cards
Introduction

EDP Technologies Corporation (“EDebitPay” or “EDP” or the “Company”) is a leading performance-based online affiliate and direct marketing services provider to the sub-prime consumer market. The Company is a pioneer in the online financial services industry and is currently the largest on-line marketer of prepaid debit cards. EDP is the only company successfully combining these three attractive characteristics:

Addressing a large, underserved target market: under-banked, sub-prime consumer

Providing products and services in high demand: prepaid debit cards and trusted continuity service

Leveraging the most effective distribution channel: online affiliate marketing networks.

Target Market

The Company’s products and services capitalize on the increasing popularity of prepaid debit cards. Prepaid debit cards were used for an estimated $25 billion of transactions in 2005 and are held by 80 million people who are part of an underserved, under-banked sub-prime market with collective earnings of over $1 trillion per year. The Company’s products are targeted to the under-banked portion of this market, which represents an estimated 45 million people earning over $580 billion annually. The Company is one of the original online prepaid debit card providers to the sub-prime market, and has established many processes that are now regarded as industry standards. The adoption of the Company’s products provides a unique channel by which to reach this market segment through the use of its affiliate marketing network.

Products and Services

EDP’s prepaid debit cards and financial services provide customers “bank-like” functionality, including a convenient way to make purchases, telephone and online account monitoring, electronic transfers and direct deposit functionality. By leveraging its long-standing relationship with the Visa and MasterCard brands, adoption rates for the Company’s products and services are among the highest in industry. In addition to its debit cards, the Company markets a suite of proprietary continuity services, including a healthcare discount service, roadside assistance and credit-building services.

Affiliate Network

The Company’s affiliate network, EDebitPay, is robust and highly diversified, consisting of other affiliate networks, affiliate marketers, independent and affiliated publishers, as well as online and offline list managers. EDP has relationships with the top 50 online affiliate networks and affiliate marketers in the U.S., encompassing tens of thousands of publishers that provide a powerful distribution channel for its products and services. The Company estimates that they are able to reach over 30 million unique users per month through their extensive affiliate network.

The personal information volunteered by prepaid debit applicants has proved valuable to both the Company and its affiliate network. Through the debit card application process and subsequent card activity, consumers provide valuable profile and card usage data and opt-in to receive targeted marketing offers.
The Company’s depth of knowledge in the sub-prime market segment, its proprietary marketing platform and processes and its ability to manage and monetize its valuable consumer data with targeted online marketing campaigns provides for industry leading conversion rates and ROIs for its advertisers and affiliate partners. The Company monetizes its opt-in consumer data through the following methods:

* Marketing its own services and third-party offerings through its affiliate network.
* Participating in revenue sharing programs with other online affiliate partners.
* Selling consumer profiles to offline list managers.

Key Success Factors

The growth of EDP’s proprietary offerings and success of its affiliate network can be attributed to the following factors:

* An efficient and effective channel to target an extremely valuable, underserved and under-banked sub-prime market.
* Strategic relationships established with Visa and MasterCard and the attendant brand awareness and trust associated with those brands.
* Ownership and control over all aspects of EDP’s proprietary products and services.

Value inherent in EDP’s robust customer database.

With its scaleable array of financial services and solutions, EDP is uniquely positioned and prepared for the attractive growth opportunities presented by the sub-prime consumer market.
Website

www.edebitpay.com

Employees

EDebitPay currently has 26 employees consisting of nine in customer service, three in sales and marketing, two in research and development, eight in operations / email operations and four in general and administration.

Business Model

EDebitPay uses its robust affiliate network, EDebitPay.Net, to market its debit card offerings through affiliate marketers, affiliate networks and publishers. The Company estimates that it reaches 30 million unique consumers per month through its network. Targeted sub-prime consumers are directed to one of the Company’s card websites (landing pages) to complete an application and purchase a card. Upon the submission of an application, EDebitPay is immediately able to monetize all consumer data whether or not the application is accepted or even complete. Applications are accepted if they are properly completed, and the consumers have sufficient funds and pass through EDebitPay’s security and identity checks.

Expand Continuity Program Subscription Revenue

EDebitPay believes that there are many opportunities to grow its continuity subscription revenue base. This revenue represents a high-margin, recurring revenue stream. The Company plans to increase its subscription revenue through the introduction of new Executive Benefit programs, an increase debit card sales resulting in more available consumer profiles and a focus on improving the attachment rates on these new sales.

Expand Third Party Offerings

Currently, EDebitPay markets AIG’s Identity Theft Insurance product through its affiliate network. The Company believes that the breadth of its marketing platform combined with the high attachment rates associated with the sale of debit cards provide the Company with an ideal platform for the marketing and sale of other financial services such as cash advances, mortgages or auto loans.

Better Leverage of Consumer Usage Data

Through the tracking of its consumers’ debit card purchases, the Company collects extremely valuable consumer spending habits. To date, EDP has not fully-exploited the leverage of this data throughout its marketing programs, either in aggregate or by individual consumer. As its card usage and marketing programs mature, the Company expects to realize significant benefit from this under-monetized asset.

Extend Marketing Channels

Currently, the Company markets its products and services exclusively online. The Company plans to explore other marketing channels for its proprietary products and services, such as direct mail, telemarketing, payroll cards and retail. The Company intends to explore several partnership opportunities to identify the potential of these distribution channels.